Innovantech

📝
- Designed and scaled a multi-channel outbound engine targeting 20,000+ prospects across 10+ industries for an AI product portfolio (ProjectA.ai)
- Built ICP segmentation and enrichment workflows using Clay and Apollo, improving targeting precision by 40%
- Developed personalized outreach systems across email and LinkedIn, increasing open rates from 14% to 38%
- Drove a 30% increase in qualified pipeline through continuous optimization, A/B testing, and messaging refinement

🚀 Featured Campaign: Texas AI Leadership Summit
- Owned end-to-end GTM and campaign execution for the Texas AI Leadership Summit, a 300+ attendee industry event
- Built targeted outreach pipelines and segmented audiences (AI founders, enterprise leaders, operators) using Clay and Apollo
- Executed multi-channel campaigns (email, LinkedIn, outbound) to drive speaker acquisition and attendee growth
- Secured 45+ executive speakers and scaled event reach to 20,000+ targeted prospects
- Developed messaging and positioning frameworks tailored to different ICP segments to improve engagement and conversion

📊 Results
20,000+ targeted prospects reached
300+ attendees
45+ executive speakers
30%+ increase in qualified pipeline
14% → 38% email open rate