Lyft - Marketing Coordinator

- Developed targeted strategies based on market research to expand Bluebikes ridership, leveraging strong community relations and event-driven marketing. Built rapport with diverse groups, raising brand visibility resulting in 10% increase in public awareness of Bluebikes.
- Optimized Bluebikes’ social media presence, increasing content performance from ~2K to 6K+ views per post through improved content strategy and audience targeting
- Developed and presented a data-driven social media strategy framework, including content planning, audience segmentation, and optimization recommendations to drive engagement and conversion growth
- Coordinated and executed successful community outreach events (a picture from an outreach event at Harvard Business School) to promote Boston's Bluebikes, increasing local awareness and engagement.