Ad (Video)

I created, directed, edited and shot this 'ad'. This project was just my idea of how I would create a small ad for a brand supporting this cause, envisioning its execution during a beach cleanup drive or similar initiatives.

Crafted a promotional campaign for the fictitious brand "Breathe Blue" with a core mission of environmental cleanliness. Introduced the hashtag #cleanupblue to advocate for beach cleaning and reduced plastic usage. Devised the concept of "Sealets," ocean-friendly bracelets crafted from recycled plastic, aimed at curbing plastic consumption. The campaign's central focus was to encourage the abandonment of plastic usage through innovative and sustainable solutions.