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Texas AI Leadership Summit

GTM campaign execution for a 300+ attendee AI event

Houston City College (prev. Houston Community College)
Houston, Texas

Built and executed targeted outreach campaigns to grow attendees and secure executive speakers for an AI industry event.

Goal:

To grow visibility, attract quality attendees, and bring in strong executive speaker

What I did:

  • Built segmented outbound pipelines targeting high-value executive audiences

  • Designed persona-based messaging frameworks to improve speaker + attendee conversion

  • Managed full-funnel event growth strategy from awareness to registration

  • Developed speaker scripts, panel flows, and moderator guides

  • Executed lifecycle communication workflows for pre-event and day-of engagement

  • Monitored campaign KPIs and optimized messaging based on engagement trends

Results:

  • 6,000+ prospects reached

  • 45+ executive speakers

  • 300+ attendees

I love to Analyze. Innovate. Brainstorm. Create.

Let's add work for you in that list?

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